SPECIFICS AND TRENDS OF COVERAGE OF RELIGIOUS CONFLICTS IN THE MEDIA ENVIRONMENT

Introduction. In times of great upheaval, people feel an urgent need to see a measured and balanced picture events. It soothes, gives sense control over one’s life. Ukrainian society, there is increased interest in the topic religion, because two-thirds citizens consider themselves believers. Considering such high percentage believers Ukraine, representatives mass media sector cannot should not avoid especially when it comes conflict situations. Relevance study. Since war waged by Russia against Ukraine also has pronounced religious aspect, relevant investigate how approach domestic regional covering specified changed before during large-scale war. Methodology. The research used methods as content analysis, comparison method, systematic approach, generalization method. To achieve results, publications Sumy, Kharkiv, Luhansk Donetsk regions, namely Internet resources “Panorama”, “Slobidskyi kray”, “Pervaya polosa” “62.ua” were analyzed. Monitoring was carried out from 01.01.2022 06.30.2022. Results. Analysis online North-Eastern region revealed that on eve full-scale war, materials topics mostly informative entertaining nature. During choice genres shifted exclusively news. Journalists did use new formats would young people, either or invasion degree tension significantly. Hate speech, emotionalism irrevocability appeared materials. tonality headlines quotes news speaks aggravation between Orthodox Church Ukraine. There are cases journalists unverified information, which direct violation journalistic standards. noticeable tendency ignore important topics. Conclusions. A promising direction for further can be comparative analysis coverage other regions will help form general its presentation Based results these studies, possible formulate basic recommendations journalists.